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PRIVACY POLICY

ProFuture Accounting Academy Inc.

Effective Date: April 20, 2026

ProFuture Accounting Academy Inc. ("ProFuture," "Academy," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what personal information we collect, how we use it, to whom we disclose it, and the choices and rights you have in connection with your personal information.

This Policy applies to the websites located at https://profuturetaxacademy.ca and https://training.profuturetaxacademy.ca (collectively, the "Site"), and to any services, content, courses, memberships, or communications provided in connection with the Site (the "Service").

We comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and, where applicable, the Ontario Consumer Protection Act, 2002. If we collect personal information from residents of Quebec, we also comply with Quebec’s Law 25. If you are a resident of the European Economic Area, United Kingdom, or another jurisdiction with additional rights, please see the “Your Rights” section below.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information you provide voluntarily when you register for a course, purchase a product, book a consultation, submit a form, contact support, or interact with our community. This includes:

  • Full legal name
  • Email address and telephone number
  • Mailing address and, where applicable, business address
  • Business legal name, HST registration number, and CRA business number (only when you request an HST invoice)
  • Payment card details (processed by our third-party payment processors — we do not store full card numbers)
  • Login credentials (username and securely hashed password)
  • Course enrolment, progress, attendance, and completion data
  • Questions, posts, comments, and content you submit in the community
  • Testimonials, reviews, and feedback you voluntarily share

1.2 Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

  • IP address, approximate geographic location, and internet service provider
  • Browser type, version, operating system, and device identifiers
  • Referring URL, pages visited, time spent on pages, and click behavior.
  • Date and time of access and session duration
  • Video playback and course engagement data

1.3 Cookies and Tracking Technologies

Our Site uses cookies, web beacons, pixel tags, and similar technologies to operate core Site features, remember your preferences, measure marketing effectiveness, and deliver a better user experience. You can control cookies through your browser settings; however, disabling cookies may limit your ability to use certain Site features.

2. How We Use Your Information

We use personal information only for the purposes for which it was collected or as permitted by law. Specifically, we use your information to:

  • Register your account, deliver courses, and provide the Service you purchased
  • Process payments, issue invoices, and fulfil refund obligations (where applicable)
  • Issue HST-compliant invoices and comply with Canada Revenue Agency (CRA) recordkeeping obligations
  • Respond to inquiries, deliver support, and communicate important Service announcements
  • Send course updates, new offerings, webinar invitations, and marketing communications (only with your express consent, in compliance with CASL)
  • Moderate community discussions and enforce our Comment Policy and Terms & Conditions
  • Analyse and improve the Site, our courses, and our marketing performance
  • Detect, prevent, and investigate fraud, abuse, chargebacks, and security incidents
  • Comply with our legal, regulatory, and professional obligations under Canadian law and CPA Ontario rules

3. Consent

By submitting personal information to us, you consent to our collection, use, and disclosure of that information in accordance with this Privacy Policy. Where required by law, we will seek your express consent for specific uses (for example, before sending commercial electronic messages). You may withdraw consent at any time by contacting us at [email protected], subject to any legal or contractual restrictions and reasonable notice. Withdrawing consent may limit or end our ability to provide certain Services to you.

4. How We Share Your Information

We do NOT sell, rent, or trade your personal information. We may share your personal information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who perform services on our behalf — payment processing, website hosting, course delivery (LMS), email delivery, analytics, video hosting, customer support, and accounting — under contractual confidentiality obligations and limited to the purpose for which we share the information.
  • Professional Advisors: With our lawyers, accountants, bankers, insurers, and other professional advisors, where reasonably necessary.
  • Legal Requirements: When required to comply with a subpoena, court order, CRA request, or other legal process; to protect our rights or property; or to investigate and prevent fraud or illegal activity.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, subject to customary confidentiality obligations.
  • With Your Consent: Any other sharing for which we have your express consent.

5. Google Analytics, Advertising, and Third-Party Platforms

We may use Google Analytics, Meta (Facebook) Pixel, Instagram, YouTube, LinkedIn, TikTok, and other analytics or advertising platforms to understand Site usage, measure campaign performance, and deliver relevant advertisements. These services use cookies and similar technologies to collect information about your use of the Site over time and across third-party websites.

These services collect information in the manner described in their own privacy policies. They may use DART cookies or similar technologies to serve ads based on visits to our Site and other sites; the information collected does not include personally identifiable information such as your name, email address, physical address, or CRA number. You may opt out of personalised ads through:

  • Google Ads Settings: https://adssettings.google.com
  • Meta Ads Preferences: https://www.facebook.com/settings?tab=ads
  • Digital Advertising Alliance of Canada: https://youradchoices.ca

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Policy, or as required to meet legal, regulatory, tax, accounting, or reporting obligations. Financial transaction records and HST invoices are retained for a minimum of six (6) years from the end of the taxation year to which they relate, in accordance with CRA recordkeeping requirements. Account records may be retained for the duration of your enrolment plus a reasonable archival period.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, use, disclosure, alteration, or destruction. These safeguards include encryption in transit (TLS/HTTPS), access controls, regular security reviews, and staff confidentiality obligations.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. If we become aware of a data breach that is reasonably likely to cause significant harm, we will notify affected individuals and the Office of the Privacy Commissioner of Canada in accordance with PIPEDA’s breach notification requirements.

8. International Data Transfers

We are located in Ontario, Canada, but our service providers may process personal information in the United States, India, or other jurisdictions. By using the Site, you acknowledge and consent that your personal information may be transferred to, stored in, and processed in jurisdictions that may have data-protection laws different from those in your jurisdiction. When we transfer personal information internationally, we take reasonable steps (including contractual safeguards) to ensure an adequate level of protection.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Withdraw consent to our use of your information (subject to legal or contractual restrictions)
  • Unsubscribe from marketing communications at any time by clicking the unsubscribe link in any marketing email or emailing [email protected]
  • Lodge a complaint with the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca) or your applicable provincial privacy regulator

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days, or advise you of the reasons for any delay.

10. Children’s Privacy

The Site and Service are intended for adults aged 18 and over. We do not knowingly collect personal information from minors under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we may have collected information from a minor, please contact us immediately.

11. Third-Party Links

The Site may contain links to third-party websites, including CRA, QuickBooks, TaxCycle, Zoho, our payment processor, and others. We are not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. The revised Policy will be posted on the Site with an updated “Effective Date.” Material changes will also be communicated via email or a prominent notice on the Site. Your continued use of the Site after the revised Policy takes effect constitutes acceptance of the changes. We encourage you to review this Policy periodically.

13. Acceptance of This Policy

By using the Site, registering for an account, or purchasing any course or Service, you signify your acceptance of this Privacy Policy. If you do not agree with this Policy, please do not use the Site.

14. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy, our privacy practices, or your personal information, please contact our Privacy Officer at:

ProFuture Accounting Academy Inc.

Attention: Privacy Officer

107-2430 Meadowpine Blvd, Mississauga, ON, L5N 6S2, Canada

Email: [email protected]

Website: https://training.profuturetaxacademy.ca/privacy

— End of Policy —

ProFuture Accounting Academy Inc.  |  107-2430 Meadowpine Blvd, Mississauga, ON, L5N 6S2  |  [email protected]